Instagram Capitalizes on CapCut's Demise by Teasing New 'Edits' Video-Editing App
Edits is 'hoping not just to be an editing tool but an entire full suite of creative tools for those of you who are passionate about making videos on your phone,' IG Head Adam Mosseri says.
| Mar 17, 2025, 20:11 IST
Meta is taking advantage of ByteDance's CapCut being pulled from US app stores this weekend by teasing its own video-editing app, dubbed Edits.
Edits is "hoping not just to be an editing tool but an entire full suite of creative tools for those of you who are passionate about making videos on your phone," Instagram Head Adam Mosseri said in a Sunday afternoon video. "It's not for people using desktop apps, it's not for people looking for templates. It's for people who use their phone to make short-form videos."
In the wake of CapCut's recent unavailability in the United States, Instagram has seized the opportunity to introduce "Edits," a new video creation app designed to empower creators with robust editing tools directly on their mobile devices.
Key Features of Instagram's 'Edits' App:
Comprehensive Editing Tools: Edits offers a suite of creative tools, including a high-quality camera, advanced editing features, and resources to streamline the video creation process.
Inspiration and Idea Tracking: The app provides tabs for inspiration and idea tracking, allowing creators to organize and develop their content effectively.
Performance Insights: An insights dashboard delivers detailed engagement metrics, enabling users to understand and enhance their content's performance on Instagram.
The announcement of Edits comes amid the recent suspension of ByteDance-owned apps, including TikTok and CapCut, in the U.S. due to compliance issues with new legislation. This strategic move positions Instagram to cater to creators seeking alternative video editing solutions.
Edits is scheduled to be available for download on March 31, 2025, offering creators a new platform to craft and share engaging videos seamlessly.