Adobe's Firefly Generative AI Gets Video Creation Capability
New Firefly plans offer access to this commercially safe video generative AI, as well as translation and 3D imaging.
| Mar 10, 2025, 05:02 IST
Adobe today announced the availability of the Firefly Video Model in public beta, which allows users to generate video content from text prompts or existing images.
The company claims that it’s the only commercially safe option—that is, it doesn’t violate any intellectual property rights, so companies can use it without fear of being sued. Adobe also announced new Firefly plans that include not only this video-generation capability, but also the updated web app’s other tools such as image generation, vector generation, 3D image editing, and the also-new audio and video translation tools.
Adobe has recently expanded its Firefly generative AI capabilities to include video creation, introducing the Firefly Video Model. This advancement enables users to generate video content using text prompts or images, specifying elements such as camera angles, atmospheric effects, and custom motion designs. The model is integrated with Adobe's Creative Cloud tools, including Premiere Pro, enhancing the video editing process with AI-driven features.
Key Features of Firefly Video Model:
Text-to-Video and Image-to-Video Generation: Users can create video clips by providing descriptive text or reference images, allowing for the seamless transformation of ideas into visual content.
Generative Extend in Premiere Pro: This tool allows editors to extend video footage by up to two seconds at either end or within a clip, facilitating minor corrections and adjustments. The feature supports resolutions of 720p or 1080p at 24 frames per second.
Adobe emphasizes that Firefly models are trained using licensed content, ensuring that the generated outputs are commercially safe and respect intellectual property rights. This approach distinguishes Firefly from other AI models and makes it particularly suitable for brands and creative professionals concerned about copyright issues.
Several notable brands, including Gatorade, IBM, and Mattel, have already adopted Firefly for content production, leveraging its capabilities to streamline creative processes and enhance productivity.
The introduction of the Firefly Video Model represents a significant advancement in AI-driven video creation, offering users innovative tools to transform their creative visions into reality.