Meta AI will become more personalised by using data from WhatsApp, Messenger and Facebook
Meta, the social media giant, has now added a memory feature to its AI assistant, popularly known as ‘Meta AI.’ With this new update, the AI assistant will be able to remember ‘important/specific details’ regarding users’ preferences and provide a more personalized experience in the future using the saved information. Meta informs that it began rolling out this new update in the last week of 2024. This feature enables Meta AI to remember certain details that users share with it during one-on-one chats on WhatsApp and Messenger.
| Feb 6, 2025, 18:48 IST
The San Francisco-headquartered social media powerhouse clarifies that Meta AI will only store specific information that users share with it during one-on-one conversations. The AI assistant will not “store” or “remember” details from group chat conversations. To avoid any privacy-related concerns, the company is also giving users the option to delete the information from Meta AI at any time.You can tell Meta AI to remember certain things about you (like that you love to travel and learn a new language), and it can also pick up important details based on context,” Meta said in a blog post while announcing this new feature. The company also shares an example. If a user informs the chatbot during a conversation that they are vegan, Meta AI will remember this information. Then, in the future, when the user seeks meal recommendations, the chatbot will suggest vegan recipes or dishes.
Meta AI Will Become More Personalized by Using Data from WhatsApp, Messenger, and Facebook
Meta, the parent company of Facebook, Instagram, and WhatsApp, is advancing its artificial intelligence (AI) capabilities by integrating data from its messaging platforms—WhatsApp, Messenger, and Facebook. This move aims to make Meta AI more personalized, improving user experience by providing tailored responses, recommendations, and assistance. However, it also raises concerns about privacy, data security, and how user information is handled.
How Meta AI Will Use Data for Personalization
Meta AI is designed to enhance interactions across Meta’s ecosystem by leveraging AI-driven recommendations and chat assistance. By accessing data from WhatsApp, Messenger, and Facebook, the AI can:
1. Improve Conversations – Meta AI will use past chats, interests, and interactions to offer more relevant responses in chats.
2. Enhance Recommendations – Whether suggesting friends, events, or marketplace listings, AI will analyze user behavior to provide better recommendations.
3. Enable Smarter Virtual Assistants – AI-powered assistants on WhatsApp and Messenger can provide real-time help, such as summarizing messages, generating replies, or assisting with tasks like reservations and reminders.
4. Boost Content Discovery – Facebook’s feed and messaging integrations will help AI suggest content, including news articles, videos, and social trends that match user interests.
Privacy and Security Concerns
While Meta claims that AI-driven personalization will enhance user experience, concerns about privacy and data security arise. Some key issues include:
User Consent & Transparency – Users may question how much control they have over their data and whether they can opt out of AI-driven personalization.
Data Protection – Meta must ensure strong encryption and compliance with global data privacy regulations like GDPR to protect sensitive user data.
Cross-Platform Tracking – Integrating data from multiple platforms might lead to concerns about extensive tracking and profiling of user activities.
Meta’s Approach to Responsible AI
To address these concerns, Meta has committed to responsible AI practices, including:
End-to-End Encryption – Ensuring private conversations remain secure, particularly on WhatsApp.
User Controls – Offering settings to manage AI personalization and data usage.
Transparency Reports – Regular disclosures on how AI processes user data and what measures are in place to protect privacy.
Future of AI in Meta’s Ecosystem
As AI becomes more deeply embedded in Meta’s platforms, we can expect:
Smarter Chatbots & Virtual Assistants – AI-driven assistants may become more advanced, handling customer support, automating tasks, and providing proactive recommendations.
Hyper-Personalized Social Media – Facebook and Instagram feeds may become even more tailored, prioritizing AI-generated content based on user preferences.
Business & E-commerce Integration – AI will likely play a larger role in WhatsApp Business and Messenger for customer service, product recommendations, and automated responses.
Conclusion
Meta AI’s integration with WhatsApp, Messenger, and Facebook marks a significant step toward a more personalized user experience. While it promises improved interactions, smarter recommendations, and enhanced assistance, the move also raises valid concerns about data privacy and security. As Meta advances its AI ambitions, ensuring transparency, user control, and compliance with privacy regulations will be key to maintaining user trust.